Heineken USA Uses Precision Dynamics' AgeBand® at AmsterJam Concert
San Fernando, CA (August 15, 2006) – Heineken USA and Precision Dynamics Corporation (PDC), a leader in automatic wristband identification, are joining forces to ensure that all attendees are 21 or older at Heineken's AmsterJam music festival in New York City on August 19.
PDC developed the innovative AgeBand® system, which utilizes software developed by Intelli-Check, in cooperation with the American Association of Motor Vehicle Administrators, to ensure all attendees are of legal drinking age. The AgeBand system scans and verifies IDs and instantly prints a wristband with pertinent patron information, including the date/time of check and the number 21 to indicate age verified. The system provides defensible action against underage drinking; reduces instances of human errors that occur when manually checking IDs; and provides non-transferable positive age verification, access control, and security. Supporting the AgeBand system is Intelli-Check's PDA-like device, ID-Check Mobile, which also scans and verifies a patron’s identification and age, offering additional mobility and flexibility to the overall age verification system.
At last year's AmsterJam, which sold out with over 30,000 concert goers, over 1,000 people were turned away using the AgeBand and Intelli-Check age verification systems. This year, 20 AgeBand systems and four ID-Check Mobile systems will be onsite to efficiently check attendees.
"Heineken has a long-standing commitment to prevent underage drinking," said Dan Tearno, Vice President of Corporate Relations, Heineken USA. "Our great partnership with PDC enables the use of accurate, state-of-the-art technology that quickly and efficiently verifies that all attendees at AmsterJam are of legal drinking age while minimizing any inconvenience and maximizing the experience of concert goers."
The implementation of products such as AgeBand highlight Heineken USA's commitment to the responsible sale, marketing and consumption of its products, and the leadership position the company takes to reduce underage drinking and access to alcohol.
"We applaud Heineken USA for their leadership role in promoting responsible alcohol consumption to proactively tackle underage access and prevent underage drinking at their events," said Robin Barber, Vice President of Advanced Marketing and Technology at PDC.
Since July 2005, Heineken USA has used the PDC AgeBand Wristband System at a series of company-sponsored concert events, making it the first alcohol beverage company to use AgeBand technology in this manner. Heineken USA used AgeBand to restrict underage access at its first AmsterJam concert in 2005, which boasted more than 30,000 attendees, and to restrict underage consumption at special events of all sizes across the country.
About Heineken USA
Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International B.V.(Netherlands), which is the world's most international brewer. The Company and its affiliates are firmly committed to promoting responsible consumption of beverage alcohol. Among other distinctions, Heineken was the first brewer in the world to place a responsibility message on all of its bottles and cans. Heineken was also the first alcohol company to place a responsibility message on all of its television, radio and print advertising. Please visit http://www.EnjoyHeinekenResponsibly.com/ .
About Precision Dynamics
With 50 years of experience, PDC is the global leader and pacesetter in the development of Auto ID wristband systems for healthcare, patron management, and law enforcement. The company introduced the first patient Bar Code ID Wristband System in 1984, patented Smart Band® Radio Frequency Identification (RFID) Wristband System in 2000, AgeBand® Electronic Age/ID Verification System in 2004, and PDC Smart Kiosk® Cashless POS RFID System in 2005. PDC is committed to 100% quality in service, design, and manufacturing. This is substantiated by their ISO-9001: 2000 and ISO-13485: 2003 certification at their main facility in San Fernando, CA. For more information, visit www.pdcorp.com