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Monday, 28 January 2013 00:00

Precision Dynamics and Intellitix to Showcase Innovative RFID Technology at the Event Live Expo 2013

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Precision Dynamics and Intellitix to Showcase Innovative RFID Technology at the Event Live Expo 2013

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Electronic Access Control System Reduces Queuing, Increases Spending, and Connects Promoters with Guests via Social Media and Photo Sharing

Valencia, CA (January 28, 2012) – Precision Dynamics Corporation (PDC), the global leader in automatic wristband identification, and Intellitix, the global leader in RFID solutions for live events, will showcase their RFID solutions, designed to enhance guest experiences, at the Event Live Expo from Feb. 5 to 7, at the L.A. Live Event Deck in Los Angeles, CA. The Event Live Expo will showcase all of the latest technology, equipment, products, and services for the live entertainment industry.

Event professionals will be able to participate in an interactive demonstration of PDC’s Smart Band® RFID Wristbands with Intellitix’ systems that provide secure access control, social media integration and photo-sharing applications, and the new Intellipay cashless payment system. The innovative technology is powered by an RFID chip containing an exclusive code sealed inside each Smart Band®. The codes are validated by the Intellitix system when a person wearing a Smart Band® comes within several inches of its custom-built entrance portals, or other RFID hardware.

For electronic access control, Intellitix’ entrance portals have a throughput rate of more than 2,500 persons per hour, while offering real time monitoring and analytics to event management. The system greatly reduces queue lengths, which allows patrons to spend more time inside of a venue to watch performances and buy refreshments or souvenirs. Smart Band® inhibits counterfeiting and scalping, providing important security to promoters and venue operators.

Also on display will be Intellipay, the new cashless payment system launched last month by Intellitix. Intellipay is the most advanced cashless system available for live events that helps increase guest spending because it’s quick and convenient. Guests can load cash or credit funds onto their Smart Band® before an event, which replaces the need to carry a wallet or purse. Intellipay helps shorten lines, eliminating congestion around merchandise and concession areas, offering heightened public safety.

Intellitix and PDC’s RFID technology helps meet the ever-growing demands from promoters to network with their guests via social media. At the PDC and Intellitix booth, a photo kiosk will be set up to demonstrate how event guests can use Smart Band® to instantly post branded photos to their Facebook accounts. With a quick a flick of the wrist, fans can also share their live event experience with friends and family at RFID-enabled Live Click Stations that can be installed near a venue’s entrance, main stage, or anywhere throughout an event.

Other branding benefits can be achieved via Smart Band’s® wide range of customization options. “Smart Band® is versatile and can be branded with event and sponsor logos, making every patron’s wrist free advertisement space,” said Robin Barber, vice president of leisure and entertainment for Precision Dynamics. “Our woven material is popular with music festivals because its secure, nontransferable, and serves as a keepsake for the attendee.”

Since its launch in 2001, PDC’s Smart Band® RFID Wristband System has been implemented at live entertainment venues across the globe as part of time-saving applications that help redefine the guest experience, while reaping significant bottom line benefits to the venues that use them. Applications for Smart Band® include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards, and Parking Passes. For more information, visit

Since Intellitix launched its suite of services in 2011, it has become the leading global provider of RFID technology for live events that includes: access control; cashless payment systems; social media integration; staff management; brand activation tools; audience profiling; and active RFID. Intellitix’ technology both reduces overhead for event organizers, while simultaneously generating additional income streams and directly improving the patron experience. For more information, please visit


About Precision Dynamics Corporation

On Dec. 28, 2012, the company was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.

With over 50 years of experience, PDC is the global leader and pacesetter in the development of wristband and label systems for healthcare, leisure & entertainment, and law enforcement. The company introduced the first patient bar code ID wristband, patented Smart Band® Radio Frequency Identification (RFID) wristbands, and the award winning PDC Smart® Kiosk. PDC is committed to 100% quality in service, design, and manufacturing and complies with ISO-9001 standards (Organization for International Standards).


About Intellitix

Intellitix is a global provider of RFID access control and cashless payment systems for live events. Since 201, Intellitix has activated over 2 million RFID tags at festivals in North America and Europe. The technology cut queues to a minimum, eradicated ticket fraud and unwanted resale, and its proprietary software and fully integrated hardware is 100% secure and reliable. With offices in the USA, Canada and the UK, the company also specializes in cashless payment systems and social media integration, both of which integrate with its proprietary access control technology. The Intellitix platform works with any existing ticketing system or partner, and more closely connects promoters and brands with their audience.



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