Thursday, 24 October 2013 00:00

Executive Management

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Robert Case


Robert M. Case is President of Precision Dynamics Corporation/People ID and serves as a member of the senior leadership team for the Brady Corporation. Rob joined PDC in April, 2010 as Worldwide Vice President of Sales and Marketing, where he was instrumental in the acquisition and integration of several companies including TimeMed and The St. John Companies. Prior to PDC, Mr. Case spent over 20 years with Johnson & Johnson in roles of increasing responsibility in sales, marketing and new business development across the pharmaceutical and medical device sectors.

John Park

Vice President, North American Healthcare Marketing

John Park is Vice President of Marketing, North America Healthcare at PDC. John joined the company with more than 15 years of experience in building and leading results-oriented commercial teams; including 11 years at Baxter Health, where he served in various roles including strategy, product management, and marketing leadership. Mr. Park received his MBA and Pharm. D. from USC.



Robin Barber - Headshot   

Robin Barber

Vice President, Leisure & Entertainment

Robin Barber has been an integral part of PDC’s executive management team since 1965 and currently holds the title of Vice President, Leisure & Entertainment. Robin is responsible for North America, Latin America and APAC sales for the company’s Leisure & Entertainment business. Dr. Barber has held many different positions throughout his extensive career with PDC, from manufacturing to sales. He received his Doctorate of Business Administration from California Coast University.

Jens Fiig

Managing Director, EMEA

Jens Fiig was appointed Managing Director, EMEA for PDC & People ID in 2013. During his career with PDC Jens served as Sales Director, PDC Europe, beginning in 2004, and Managing Director, PDC Europe, in 2009. Mr. Fiig’s strong leadership skills in sales operations and distributor networking into emerging markets have been instrumental to PDC’s EMEA growth. Mr. Fiig earned his Executive MBA from Louvain School of Management and a Master’s Degree in International Business from the Aarhus Business School.


  Jens Fiig - Headshot

Michelle Wen - Headshot  

Michelle Wen

Finance Director

Michelle Wen was appointed Finance Director, Global PDC and People ID in 2014, after nearly a decade of accomplishments working in the Brady Corporation. Prior to her current role, Wen served as the Asia Finance Controller, Finance Manager for the Global People ID Group, Brady Medical Business, as well as Global Treasury Manager and Global Internal Audit Manager within Brady. Prior to joining Brady, Ms Wen was with PricewaterhouseCoopers. She received her MBA from Marquette University.



Richard Kapusniak

Director, Research & Development

Richard Kapusniak is Director, Research & Development for PDC & People ID. Richard joined Brady Corporation as Program Manager in 2006, progressed to Manager, Materials, New Products & Technology and eventually moved on to Director of Advanced Technology. Prior to his service at Brady, he served as a Research Scientist for Eastman Kodak. Mr. Kapusniak received his MS in Materials Science from Rochester Institute of Technology and BS in Chemical Engineering from Clarkson University.

  Richard Kapusniak - Headshot

Alexandre Mendez  

Alexandre Mendes

IT Director

Alex Mendes is IT Director, Global PDC and People ID. He has been working at Brady since 2007. Alex has more than 29 years of IT experience in multiple roles where he had the opportunity to improve businesses by deploying new technologies, integrating new companies, improving the quality of our information systems and developing the competencies of our people. Before joining Brady Mr. Mendes worked at Schering Plough, Ciba-Geigy, Alcan Aluminum and others. Mr. Mendes received his MBA from IBMEC University, his IT degree from FAAP University and a Business Management degree from PUC University.

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